Beyond the door unfolds the constantly evolving world of Seiko, a floor that promises new encounters with the freshest Seiko watch designs. This is where you meet your new one and only timepiece.
These circular monitors appear to look through the dial of the Wako clock tower from the inside. They show three videos that express what Seiko is about: the “Intersection Time-lapse” video that provides a view of the Ginza 4-chome intersection, the “Ginza Time Travel” video that uses papercraft-style computer graphics to show the events that occurred in Ginza over the course of more than 100 years, and the “Designing Time” video that shows designer sketches for ever-evolving Seiko watches.
Explore the full lineup of exclusive models for Japan showcasing the Seiko 5 Sports world view. Browse the vast array of unique wristwatches, and discover the one and only that shows your style.
The casual watch brand Seiko 5 Sports is designed around the concept of 5 styles representing today's diverse sense of values.
Set foot into the marine world. The entire floor is depicted as an oceanic wonderland, at which Prospex excels, based on the brand’s marketing theme of “Keep going forward.” Prospex watches are displayed in showcases that resemble aquariums.
Seiko Prospex challenges every limit, with a collection of timepieces for sports lovers and adventure seekers whether in the water, in the sky or on land.
Hold your hand over the table located in the center of the floor to start seeing the contents. Move your hand up and down to begin an expedition to search for a wristwatch sunk in the ocean as if you were a professional diver.
Born in 1961, King Seiko demonstrated new values to Japanese luxury watchmaking and was central to the prestige watch arena of the times.
The exhibition captures the worldview of King Seiko, and its brand philosophy, "The Newest Classic".
Beautifully designed and finished mechanical watches with high accuracy
Experience a unique type of hospitality within a modern interior that expresses the essence of Presage, which aims to provide a Japanese sense of aesthetics.
Presage combines a Japanese aesthetic sense with traditional craftsmanship and Seiko’s watchmaking skills in an original collection that offers Japanese beauty, quality and long-lasting performance.
The brightly colored floor using traditional Japanese colors expresses a sense of why Japan cherishes the beauty conceived when colors are layered. Novelty gifts consisting of fabrics in colors that are layered in alignment with the season are available for purchasing customers.
A watch brand providing both high functionality and smart designs that enable women who are positive and true to themselves to shine.
The TAKT PROJECT design studio was established in 2013 and has been involved in a wide range of projects. The art works of president Satoshi Yoshiizumi depicting the “Overlaid Beauty” of modern women are on display here.
[A space that changes with every moment. The "moment of transition" is reflected in the surface of the water and on the horizon. It has been reproduced in overlaid colors created with the vegetable dyes used to dye the clothes of Japanese women since olden times. Exploiting the graceful changes of the times, this space projects the symbol of femininity exuded by Lukia in a dignified manner. ]
Located on the top floor is a living room that places emphasis on interior decoration. It is the perfect place to relax while enjoying GPS demonstrations and viewing the latest models.
The world’s first GPS solar watch.
By connecting to the GPS network, the Astron adjusts at the touch of a button to your time zone and, by taking all the energy it needs from light alone, never needs a battery change.
Astron watches are featured on a show-like display. The world of Astron is introduced with light and sound performances based on an image of signals being received from a satellite.