Pass through the dial door and move into the Wako Clock Tower.
The cog-like objet d’art that greets all visitors is an image of the workings inside the clock tower.
A floor to learn everything there is about the history of Seiko providing exhibits that include the Laurel, which is the first wristwatch ever to be made in Japan, Quartz Astron, the world's first quartz watch, and many other valuable items, together with miniature reproductions of the key points in Seiko's history.
These circular monitors appear to look through the dial of the Wako clock tower from the inside. They show three videos that express what Seiko is about: the “Intersection Time-lapse” video that provides a view of the Ginza 4-chome intersection, the “Ginza Time Travel” video that uses papercraft-style computer graphics to show the events that occurred in Ginza over the course of more than 100 years, and the “Designing Time” video that shows designer sketches for ever-evolving Seiko watches.
This area offers an unprecedented hands-on experience and opportunity to see how Seiko wristwatches are assembled. Watch technicians provide explanations, and view the tools on exhibit, which are the ones actually used in the Shizukuishi and Shiojiri ateliers. Get to experience dismantling and assembling a caliber on an a tablet application.Ginza Atelier
Our company offices and factory were destroyed by fire during the Great Kanto Earthquake of 1923. This exhibit shows the remains of the watches that were lost to the fire. Kintaro Hattori, our founder, returned approximately 1,500 watches of the same types free of charge to customers who had left their watches with the company for repairs.
Set foot into the marine world. The entire floor is depicted as an oceanic wonderland, at which Prospex excels, based on the brand’s marketing theme of “Discover your planet.” Prospex watches are displayed in showcases that resemble aquariums.
Seiko Prospex challenges every limit, with a collection of timepieces for sports lovers and adventure seekers whether in the water, in the sky or on land.
Hold your hand over the table located in the center of the floor to start seeing the contents. Move your hand up and down to begin an expedition to search for a wristwatch sunk in the ocean as if you were a professional diver.
Experience a unique type of hospitality within a modern interior that expresses the essence of Presage, which aims to provide a Japanese sense of aesthetics. Enjoy wall displays that unravel the world of prestigious designs and wall monitors that display images of nature changing throughout the seasons.
Presage combines a Japanese aesthetic sense with traditional craftsmanship and Seiko’s watchmaking skills in an original collection that offers Japanese beauty, quality and long-lasting performance.
A single wristwatch standing erect like a single flower in a vase against a background of beautiful natural scenes depicting spring, summer, autumn, and winter represents the embodiment of the Japanese sense of aesthetics, which features only the true essence without any waste.
The brightly colored floor using traditional Japanese colors expresses a sense of why Japan cherishes the beauty conceived when colors are layered. Novelty gifts consisting of fabrics in colors that are layered in alignment with the season are available for purchasing customers.
A watch brand providing both high functionality and smart designs that enable women who are positive and true to themselves to shine.
The TAKT PROJECT design studio was established in 2013 and has been involved in a wide range of projects. The art works of president Satoshi Yoshiizumi depicting the “Overlaid Beauty” of modern women are on display here.
[A space that changes with every moment. The "moment of transition" is reflected in the surface of the water and on the horizon. It has been reproduced in overlaid colors created with the vegetable dyes used to dye the clothes of Japanese women since olden times. Exploiting the graceful changes of the times, this space projects the symbol of femininity exuded by Lukia in a dignified manner. ]
Located on the top floor is a living room that places emphasis on interior decoration. It is the perfect place to relax while enjoying GPS demonstrations and viewing the latest models.
The world’s first GPS solar watch.
By connecting to the GPS network, the Astron adjusts at the touch of a button to your time zone and, by taking all the energy it needs from light alone, never needs a battery change.
Astron watches are featured on a show-like display. The world of Astron is introduced with light and sound performances based on an image of signals being received from a satellite.