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 Concept

Seiko Dream Square - An interactive hub of the world of Seiko is born.

Seiko Dream Square opens its doors to visitors to “look, feel and experience” the rich history and heritage of Seiko’s watchmaking since 1881 through its museum, showrooms and entertainment functions. Welcoming with the spirit of “Omotenashi,” a Japanese term meaning the best possible service and hospitality, Seiko Dream Square is a point of destination for visitors of all ages and a center for communicating the brand’s story globally -- from Ginza to the world.

  • Concept
  • Concept

Features

Brand Experience that Can be Seen, Touched and Felt
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A brand experience that can be seen, touched, and felt.
A place to encounter the one for you

The Seiko brand continues to touch the hearts of those who seek life-partners in their wristwatches. Visitors can enjoy looking, feeling and the total shopping experience in the world of Seiko's leading collections, Prospex, Presage, Lukia, and Astron, with each displayed in a refined setting based on its unique identity. And now, let us escort you into a breathtaking dream.

A museum marking a journey through time as recorded by SeikoSeiko Satellite Museum1F
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A museum marking a journey through time as recorded by Seiko

The Wako Clock Tower is one of Ginza’s landmarks, and it is a symbol of the historic path that Seiko has followed. The Museum, which conceptualizes the inner workings of the clock tower, is located on the first floor and traces the history of manufacturing and the impressions it left on each era.

Floor Guide

Square  Navigator
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Square Navigator

Experience easy access to information by simply scanning the QR codes inside the building with your smartphone. Get ready to create your own collection of memories with the Square Navigator.

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