Concept

Seiko Dream Square - An interactive hub of the world of Seiko is born.

Seiko Dream Square opens its doors to visitors to “look, feel and experience” the rich history and heritage of Seiko’s watchmaking since 1881 through its museum, showrooms and entertainment functions. Welcoming with the spirit of “Omotenashi,” a Japanese term meaning the best possible service and hospitality, Seiko Dream Square is a point of destination for visitors of all ages and a center for communicating the brand’s story globally -- from Ginza to the world.

  • Concept
  • Concept

Features

Brand Experience that Can be Seen, Touched and Felt
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Brand Experience that Can be Seen, Touched and Felt

The Seiko brand continues to touch the hearts of those who seek life-partners in their wristwatches. Visitors can enjoy looking, feeling and the total shopping experience in the world of Seiko's leading collections, Prospex, Presage, Lukia, and Astron, with each displayed in a refined setting based on its unique identity. And now, let us escort you into a breathtaking dream.

The Seiko Satellite Museum, marking the start of our journey into the dream of time as envisioned by SeikoSeiko Satellite Museum1F
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The Seiko Satellite Museum, marking the start of our journey into the dream of time as envisioned by Seiko

The Wako Clock Tower is a historic symbol of Seiko and a proud landmark of Ginza in which Seiko founder Kintaro Hattori placed its headquarters. The Museum, which conceptualizes the indoor space of the clock tower, is located on the first floor and traces the history of manufacturing and the impressions it left on each era. A place to encounter not only Japan’s first-ever wristwatches but also other valuable assets.

Walk Rally
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Walk Rally

Instantly acquire the information you need with the Square Navigator and then complete the walk rally to obtain special contents.

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